Immersion as “Social Machine”- analysing the coupling Human-Machine in the industry of entertainment

Abstract

“Social Machine” is a term that appears in Deleuze and Guattari, Anti-Oedipus, capitalismus and schizophrenia, and in John Canny and Eric Paulos, Tele-embodiment and shattered presence: reconstructing the body for online interaction. Both texts use the term to designate an apparatus that conducts our behaviour. In Deleuze and Guattari´s text, it conducts and produces desire. In John Canny and Eric Paulos´text, it socializes humans.