| dc.description.abstract | Modernity is manifested and perceived in various ways, though contested in their meanings, in everyday life. Expansion of consumer culture is integral to the process of modernity in a typically defined location in the South, hence Bangladesh. While it is implanted in the commoners’/consumers’ psyche as a positive claim, it also induces critical investigation. More often than not, one major aspect of asserting a consumer good, a relatively newer one in a local context, is to underline its availability in a defined and definite population. This is at the heart of advertising styles in contemporary Bangladesh, especially in the metropolis. Considering the reflexivity of this claim, from the manufacturers’ and/or promoters’ point of view, it is obvious that the population – the probable consumers – are already familiar of these products and are looking for chances to consume it, or for instance, have the services. Desire-to-consume, presently, should be seen as a significant motive across the national borders among the affluent class, and that is being communicated in such a case. Eventually, the concept of space becomes utmost important for transmitting the material goods. Idea of nation, in a comparative way, plays a significant role shaping the desire. Thus, availability represents prosperity of the nation – i.e. Bangladesh. | |
