Erewhon: framing media utopia in the antipodes
Author
Ballard, Susan
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Erewhon is a geographical location, a novel, and a fragment of our technological imaginary. Described
by Samuel Butler as somewhere between nowhere and elsewhere, Erewhon provides a framework for
understanding antipodean media art histories. Its fictional representation remains uniquely New Zealand:
a utopian society set within a clean green country apparently isolated from networked global systems. In
Erewhon Butler recognised an ecological intensity that heralded a terrifying shift in societal and technical
relations. This paper examines how media artists engage this nowhere place, as both a historical formation
and present day high country sheep farm. Artists including Aaron and Hannah Beehre, Jane and Louise
Wilson, David Haines and Joyce Hinterding have revisited the multiple mediated layers of Erewhon.
Focused on machinic connectivities as well as the morals, social constructions and economic models
described in its fictional incarnation, their works suggest an ongoing commitment to a potential future
elsewhere and to the construction of media histories that are embedded in concrete locations. In placing
the long term concerns of ecology alongside the hopelessness of utopia, this paper suggests that Erewhon
continues to offer a critical map for the histories of media aesthetics, machines and humans.